Social Media Strategy: 3 Tips To Building Your Small Business Online Reputation
For small businesses, an online reputation is an invaluable source of advertising. Because consumers turn to the web not only to find but also to check out prospective businesses before making a purchase, having a strong online reputation will ensure that you’re able to attract new clients and seal the deal with prospective leads.
How do you build a business online? It all starts with two crucial elements: a good website and social media presence.
1. Get A Site ASAP
You should invest in the money of a professional web designer and developer to craft a site that’s reflective of your business, aesthetically pleasing and, most importantly, optimized to convert visitors into customers.
You can get started with a free domain on WordPress. If you have skills building a site, you should have no problem. However if it’s not your thing, you could take online classes, watch tutorials, or reach out to friends and associates that have those types of skills.
2. Create Social Media Accounts
Your social media accounts should all boast the same name (or similar variations if your desired username isn’t available) and contain custom graphics that include your business’s colors and logo.
Headers, profile pictures and graphic templates for Instagram and Twitter will help your business’s image exude a sense of consistency and professionalism.
3. Target A Local Market
Although generating followers from around the globe can boost your legitimacy through numbers, it won’t do you any good to have followers from Australia if your business is based in the Midwestern United States.
The bulk of your marketing strategy should be dedicated toward local advertising, which will make sure people searching for services or products in your area will see your site and social media come up first when they search Google.
Although it takes a bit of work and typically months before you see results, you should identify your target audience before you start posting. Identifying your target audience means you need to do some research and spend time studying your market and audience. You need to identify who is already being targeted by your competition, who you want to target, and strategize ways you’re going to do that.
Many small businesses make the mistake of jumping headfirst into the realm of social media without any preparation. As a result, their content is sporadic, disorganized and incapable of yielding results that make money.
Read up on starting a website, small business marketing strategies and local advertising through social media. By identifying your target audience early on, you can provide fresh, relevant content that will help boost your brand’s reputation and drive customers to you for both answers to their problems online and solutions in the real world.
As a small business, your model of growth shouldn’t be just numbers online. Instead, focus on the quality of the leads that your website and profiles attract; use both the positive and negative results to tailor your content marketing strategy and stay focused on not only attracting and converting leads but building a strong image as an authoritative and knowledgeable figure in your industry.
Emma is a freelance writer currently living in Boston, MA. She writes most often on education and business. For custom Twitter headers, Emma recommends using Adobe Spark. To see more from Emma, say hi on Twitter @EmmaSturgis2.